We realize how important it is to contextualize which metrics drive your topline revenue and which lower-level metrics can be further optimized to maximize your game’s revenue.

This year we’ve launched a new monetization insights tool and continued to invest in programs that can complement your strategy. You can configure which products are eligible for multi-quantity directly in Play Console to let users easily select the quantity they want to purchase directly in the cart.Įnsuring your app or game’s monetization strategy reaches its full revenue potential is an important focus for us. Multi-quantity purchasesallow your users to purchase more than one of a popular item with ease.Google Play offers users a consistent, familiar purchase experience, and over the past year we’ve launched two major new features to make in-app purchases even more frictionless. Smoother, more frictionless purchase experience This year, we’ve made improvements across our platform, with new purchase optimizations, more flexibility and control when selling subscriptions, and enhancements to monetization insights and programs aimed at boosting your revenue. Posted by Jian Zhou, Director of Engineering, Google Play Commerce Google Play Commerce provides buyer support in over 170 markets, extensive support for local payment methods, and monetization tools to increase buyer conversion, engagement, and retention – all built on our trusted and secure platform.

Google play app payment